According to Sebastien Borget, Hollywood is moving into UGC platforms including Roblox, Fortnite, Minecraft and The Sandbox to reach Gen Alpha and Gen Z, extend brand footprint, develop new IP authentically, tap the creator economy and digital identity, and experiment with new technologies. Source: Sebastien Borget on X referencing Variety. Variety reports that immersive platforms enable a very deep level of connection, cited via Ashray Urs, and brands consider these channels essential despite risks while predicting creator–brand convergence and revenue growth. Source: Variety as summarized by Sebastien Borget on X. Variety also notes that success is no longer measured only by clicks or traditional metrics, emphasizing deeper engagement as a performance signal for branded experiences and creator monetization. Source: Variety as referenced by Sebastien Borget on X. For traders, the cited platforms and assets include Roblox RBLX, Microsoft MSFT via Minecraft, and The Sandbox SAND, which are directly named in the sources discussing brand activity and monetization trends. Source: Variety; Sebastien Borget on X.